Showtag

Showtag is rated 3 out of 5 in the category broadcast media. Read and write reviews about Showtag. Showtag has developed a new way to for product placement (ex. showing products in TV programs). It is a non-intrusive way for product placement that gives the control to the viewer. By utilizing the power of the pause button! We are able to multiply the numerous opportunities for product placement and therefor increase the income for broadcasters, distributors and producers. No one has the patience for commercials anymore, and so product placement in entertainment has become more prevalent than ever before. And when done correctly, visuals or mentions of brand names within a TV show or movie can improve -- or at least, not ruin -- the viewer's experience. There are many examples of obnoxious product placement in entertainment over the years. You would think that over time, the industry would have become smarter about these things. While this is basically true, there are still times when ads are so obvious or so intrusive that the audience is completely taken out of the experience, or that are so misplaced that it's hard to know what the writers were thinking. Showtag Enabled is a proven technology, we integrated successfully with the Modern Times Group (MTG) platform Viafree for the television series Paradise hotel 2018. We reached over 2 million visuals and 800K+ product detail requests with a 6.2% longer program engagement